in-house strategy

For innovators decarbonizing the

built environment and unlocking

resilient communities.

We accelerate fundraising & commercialization activities for pre-seed through series-a founders at the intersection of climate, community, and property technologies.

in-a-nutshell:

In-House

Our business model is rooted in an understanding that success requires true immersion in terms of time, effort, and skin in the game. We support our client-partners as extended and complimentary team members within a win-win partnership model.

Strategy

Our philosophy is driven by the idea that start-ups relevantly expand their market opportunity by evolving their strategy from outputs-focused to outcomes-focused. This shift highlights the impact of their innovation on the end-user, greatly increasing the value they deliver to their customer. This philosophy unlocks “new game” positioning that catalyzes competitive differentiation, accelerated sales, increased margins, and greater project/customer lifetime value.

For Technology Founders

Accelerating Fundraising & Commercialization

Our client-partners are early-stage technology founders solving foundational problems to decarbonize the built and enable resilient communites. As built environment and sustainable community strategists, we provide sector-specific strategic support towards achieving these objectives.

Our strategic outputs are fundraising and commercialization documents, from investor memos and pitch decks to GTM content (webinars, thought leadership, websites, case studies, etc). All content extends from our client-partners' foundational strategic narrative - the content's purpose is to support our client-partners achieve their next critical milestone(s).

why we love
talking with founders...

We learn about them, the problem they're solving, and the connection between the two.

We explore the engineering and science underpinning their technologies, the tech’s role in helping solve the broader problem, and the business model aimed at enabling scaled commercialization.

We identify unique opportunities for collaboration with our existing network of technologies and built environment stakeholders.

We aim to conduct 100 intro chats per year. We believe that through these discussions we add accretive value to the broader ecosystem we serve.

If you'd like to explore opportunities for collaboration, please book a chat.

Book a Chat

Meet the Team

We live our purpose and achieve our objectives by uniting our diverse backgrounds, experiences, and passions.

Co-founder, Strategy Lead, Fractional CSO

Adam Starr

Adam is a brand, business, and commercialization strategist. The focus of his consultative practice is to support start-up organizations relevantly evolve and position themselves to optimize growth. He does this by helping clients intensely refocus all attention on the end-user, so that they develop a deeper understanding of their needs and pain-points, and in turn, create products, services, and experiences that solve them.

Co-founder, Strategist, Content Lead

Kareem Almusharaf

Kareem is a strategic writer, strategist, and learning experience specialist with a diverse background in corporate and educational copywriting. He brings expertise in content and brand strategy, across a range of industries. Kareem has collaborated with educational institutions and global brands offering insights into the brand-customer relationship from the perspectives of DEI, sustainability, organizational resilience, and end-user engagement.