And I advise both sides of the adoption problem.
How it works
A studio model. A few companies, held for years, worked from the inside.
I work both ends of this gap from the inside. On the industry side I advise, and I build instruments that listen. On the technology side I hold equity and carry an operating seat — I am accountable for the sale, not observing it. And on both sides I go to events and have conversations, which is how I hear each side describe the problem when the other isn't in the room.
Being inside both is what makes the translation possible.
An operating seat and a stake, not a retainer and a report. Some I start; some I join early. Either way I am inside the company, accountable for an outcome.
Contractors, owners and public bodies deciding what to adopt, in what order, and what to leave alone.
Why this
Construction technology works.Adoption doesn't.
The further down that chain you go, the harder it is to get anything adopted. By the time you reach the specialty trades — the firms doing most of the hours — you are talking to the smallest businesses, the most capacity-constrained, and the least sold to.
That stage decides what the rest is worth. Most progress upstream — in design, in financing, in prefabrication — lands on the work that starts once the envelope closes: sequential, headcount-heavy, and spread across the most fragmented part of the industry. Until technology commercially breaks through there, the gains upstream stay bottlenecked. It is also part of what gets called a labour shortage.
I have spent thirty years between the two: industries that have to change, and the technologies built to change them. The translation between them is hard. I did not set out to be the person in the middle — that is what I became.
The portfolio
Evening the playing field between who hires and who gets hired.
Subcontractors and suppliers rate their contractors. Eleven questions, moderated, published as medians. What vendors always knew, written down.
Vendor Voice →Making multifamily housing affordable to build, own and operate.
HVAC and hot water in one factory-built pod, installed outside the building in a day. Eighteen pods in the field, 35% measured savings, nobody displaced.
TKF · Hydropod XL →Energy intelligence, independence and resilience for the people who own buildings.
Software deciding which energy system a building should get. Deciding and installing are two halves of one transition.
Rathco / OVR-VU →Putting scaling technology within reach of the industry’s most fragmented part — where the capacity bottleneck is.
Contractors see automation, prefabrication and work-assist equipment under real conditions; apprentices certify on it. Behind it: 43 screened suppliers.
Making firms in a fragmented industry more efficient, more productive, and better at what they build.
A mid-size Quebec general contractor, from tools landscape through deployment decisions.
Staying in the flow where construction’s next technologies start.
A pitch deck read cold for deep, hard and climate-tech founders: six dimensions scored within 48 hours, a 45-minute mentor session, then a re-evaluation of the revision.
540 · Deck Sprint →Get in touch
Send me the decision you're weighing. I'll tell you what I think, and whether I'm the right person to help.
Tell me where it keeps stalling. I'll tell you how it reads from the buyer's side.
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